Our Story

XELA Jewelry is an independent Australian owned Jewelry brand founded in 2025 on the Northern Beaches of Sydney. Inspired by a love for timeless elegance and effortless beauty of the Australian Coast, XELA blends European sophistication with the laid-back, sun-kissed lifestyle of beach living. 

Every piece is designed with purpose. 

We believe jewelry should be more than just an accessory; it should be a statement of confidence, individuality, and personal style. That’s why our collections are carefully crafted to offer affordable luxury, using quality materials of 18k gold plating and thoughtful design to create pieces that feel as good as they look. 

Thank you for being part of our story. This is just the beginning.